• The online checkout has evolved

    Our new checkout experience, Visa Click to Pay, makes shopping online consistent, easy and secure for your customers.

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visa logo and click to pay icon

Visa Click to Pay brings the convenience of contactless to your online store

Visa Click to Pay is Visa’s implementation of EMVCo’s industry-wide standards and specifications that provide a fast, frictionless shopping experience. It uses EMV® Secure Remote Commerce technology and can fully integrate with online checkouts for a secure and seamless payment solution.

People confused looking at things

Online shopping. Simplified.

By offering customers a smarter and more consistent way to pay online, Visa Click to Pay aims to replicate the simplicity and ubiquity of contactless payments.

Clear benefits for your business

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A consistent integrated checkout experience

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A seamless payment journey, enabling merchants to focus on customer acquisition during the checkout flow

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Optimises sales conversions, with higher authorisation rates and lower fraud risk

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Performs 3DS payment authentication

Use Visa Tokens to optimise security and performance

5% Uplift in authorisation rates1 Global average for Visa Token CNP transactions

3X Reduction in fraud risk2 Visa Token vs PAN-based CNP transactions

1. VisaNet Data, GBI Monthly Authorisation Report, May 2022

2. Fraud Rate Reduction: Source: CNP Average is for set of Token participating Merchants (by Merchant DBA)  (PAN & Token) with digital wallet TRs Feb-Apr 2022 Issuer region: Europe; Visa Token transactions compared to PAN-based transactions online

Exact uplift in authorisation approval rates and reduction in fraud may vary between different merchants and use cases

EMV® is a registered trademark in the U.S. and other countries and an unregistered trademark elsewhere. The EMV trademark is owned by EMVCo, LLC

How it works

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Step 1

Customer adds goods to their cart and proceeds to checkout

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Step 2

Customer enters their personal information and Click to Pay checks for their stored cards

mobile showing paying for an order

Step 3

Click to Pay retrieves all stored cards. Customer selects card of choice and completes payment

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Step 4

Customer is provided with confirmation of their purchase

How to integrate Visa Click to Pay into your online shop.
Find out more from our partners.

Offer your customers a consistent, easy and secure online checkout experience

To learn more about how your business could benefit from Click to Pay, contact your Visa Account Executive or your Payment Service Provider or Gateway.

Other ways Visa helps keep your data secure

Here are just some of the ways Visa's technology helps protect sensitive data whilst supporting merchants to deliver better customer experiences in an ever-evolving commerce landscape.

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EMV® Secure Remote Commerce (SRC)

EMV® SRC is the technology underpinning Click to Pay. It aims to simplify the e-commerce checkout experience, making it consistent, convenient and secure.

woman in a shop paying on her phone near the counter

Strong Customer Authentication (SCA)

SCA is a new requirement of PSD2, which adds extra layers of security to electronic payments. Learn what the new regulation might mean for you.

person paying with their smart watch

Tokenization

Tokenization replaces sensitive data (eg. card numbers) in electronic transactions with a secure equivalent: a token. Find out how Visa’s token technology can help protect your data and reputation.

Have further questions about Visa Click to Pay?

Read our FAQs about the new way to checkout online with your Visa card.